Hair Serum/Cream

Leave-in serum for creating defined, bouncy curls. This Is A Curl-Building Serum adds elasticity and shine to curls, blocking frizz and humidity.

For creating a perfectly straight-haired look. This Is A Relaxing Moisturizing Fluid adds shine, eliminates frizz, moisturizes hair, and protects a...

Leave-on serum for all coloured hair types. The moisturizing formula is specific to protect the colour extending its duration and to give great shi...

Light leave-on cream to boost hydration. It is characterised by a silky texture designed to moisturize all hair types. It makes the hair soft and s...

Hair serum that lets you achieve a texturizing effect without giving up softness or workability. It’s the perfect choice for creating body, structu...

Leave-in serum for soft texture and flexible control. This Is An Invisible Serum creates a casual, tousled, satiny and lived-in look with anti-friz...