Herbal Hair Infusions: Our New Salon Treatment, Tailored To Your Hair
Our most personalized range of Naturaltech treatments has just hit the salons and we can't wait to tell you all about how they can be tailored to provide instant results for your unique hair care challenges.
Your hair is as unique as you are - and so are the challenges you face in keeping it healthy and vibrant. That's why we've created Naturaltech Tailoring - an exclusive in-salon treatment range that is customizable to your hair. Not only does it deliver results instantly, with no processing time, it's also as good for the environment as it is for your hair. Each of the 24 possible hair infusions feature a natural active ingredient, studied at the Davines Scientific Garden in Parma and grown in Italy according to the principles of Regenerative Organic Agriculture.
Find your nearest Davines salon
If you have any hair health challenges you'd like help overcoming, book a session with your nearest Davines expert, who will be able to use our diagnostic tool to create your personalized Naturaltech Tailoring treatment in minutes.
Our Exclusive Hair Care Diagnostic Tool
Your tailored hair treatment experience begins with a consultation with your in-salon expert, using our exclusive tailoring consultation diagnostic tool. The results allow them to identify your primary and secondary hair concerns, to give you personalized advice and create a dedicated recipe from the Naturaltech Tailoring range of products, which will be mixed on the spot especially for you.
One Range, 24 Ways To Boost Your Hair's Health
Our herbal hair infusions treatments blend two important components: a naturally derived base plus a botanical extract booster. The result is a fluid formula that is personalized to you, ease to apply and able to deliver immediate results without any processing time.In total, there are 24 possible combinations, each of which deliver immediate effects with no processing time, so you'll notice the difference even before you step out of the salon.
It Starts With A Highly Naturally Derived Serum Base
Your choice of four cutting-edge base products is directed by whatever your in-salon expert identifies as your primary hair health challenge.
For Fine And Thinning Hair: Naturaltech Tailoring Volume Base
Made with cellulose fibers extracted from wood to naturally coat hair, adding extra body
- 15% more voluminous hair*
*Independent laboratory, subjective evaluation on 20 subjects.
For Dry And Brittle Hair: Naturaltech Tailoring Moisture Base
Plant oils give us bio-based elastomers that create a film, reducing dehydration and improving softness.
- 20.7 times more hydrated*
- 87% easier to detangle**
- 70% soft***
*Independent laboratory, instrumental test on hair locks
**Internal laboratory, instrumental test on hair locks
***Independent laboratory, clinical evaluation on hair locks
For Colored Treated Hair In Need Of Shine: Naturaltech Tailoring Radiance Base
Light reflecting RSPO mass balance certified palm oil makes hair radiant and soft.
- 30.5% shinier*
- 3.5 times more shine**
- 58.8% soft***
*Independent laboratory, instrumental test supported by clinical evaluation on hair locks.
**Independent laboratory, instrumental test supported by clinical evaluation up to 72h on hair locks.
***Independent laboratory, clinical test on hair locks.
For fragile and stressed hair: Naturaltech Tailoring Strength Base
A new molecule derived from sugar penetrates deep into the hair's keratin structure, creating new bonds
- 28% less breakage from brushing*
- 26% increase in hair fiber strength*
- Reinforcement lasts up to 5 washes***
*Independent laboratory, instrumental test on hair locks on strength base + fortifying booster.
**Internal laboratory, instrumental test on hair locks on strength base + fortifying booster.
***Internal laboratory, instrumental test on hair locks on strength base + fortifying booster after 5 washes.
Then We Add A Botanical Extract Booster
Once you and your in-salon expert have settled on the most appropriate base, it's time to build up your herbal infusion using one of six botanical extract boosters, with ingredients grown using regenerative organic agriculture processes.
Volumizing Booster
Mallow flowers produce a substance that swells as it binds with water, giving hair a full-bodied look.
- 2 times more volume*
- 3.5% thicker hair**
*Independent laboratory, subjective evaluation on 20 subjects.
**Independent laboratory, clinical test on hair locks.
Hydrating Booster
Mucopolysaccharide molecules from the prickly pear have the ability to bind water, hydrating hair and making it softer and easier to comb.
- 18.3 times more hydrated*
- 55% easier to detangle**
- 45% softer hair***
*Independent laboratory, instrumental test on hair locks
**Internal laboratory, instrumental test on hair locks
***Independent laboratory, clinical evaluation on hair locks
Illuminating Booster
The low pH tartaric acid extracted from red grapes help close hair cuticles, promoting the hair's natural shine.
- 34.6% shinier immediately*
- 4.3 times longer lasting shine**
- 68.8% soft***
*Independent laboratory, instrumental test supported by clinical evaluation on hair locks.
**Independent laboratory, instrumental test supported by clinical evaluation up to 72h on hair locks.
***Independent laboratory, clinical test on hair locks.
Fortifying Booster
Amaranth - a high protein, gluten-free cereal - provides the amino acids needed to strengthen hair damaged by heat, pollutants and chemical treatment.
- 28% less breakage from brushing*
- 26% increase in hair fiber strength**
- Reinforcement lasts up to 5 washes***
*Independent laboratory, instrumental test on hair locks on strength base + fortifying booster.
**Internal laboratory, instrumental test on hair locks on strength base + fortifying booster.
***Internal laboratory, instrumental test on hair locks on strength base + fortifying booster after 5 washes.
Controlling Booster
Elderflowers add sugars to provide a protective and smoothing coat as well as nutrients that boost shine.
- 3.5 times silkier and smoother hair**
- 3 times more control and 7 times more compactness after 72 hours**
- 70% easier to detangle for up to 8 hours*
*Internal laboratory, instrumental test on hair locks
**Independent laboratory, clinical test on hair locks
Blonde brightening booster
Myrtle's naturally blue berries are rich in flavonoids, powerful antioxidant molecules that offer UV protection, while the Jagua fruit balances light reflection.
- 5.5 times more reflective blonde*
- 2.5 times more shine**
- Antioxidant protection***
*Independent laboratory, instrumental test on hair locks
**Internal laboratory, instrumental test on hair locks supported by clinical evaluation
***Independent laboratory, clinical evaluation on hair locks
Two Ways To Get The Naturaltech Tailoring Experience
Whether you've got time to indulge or need your results on the move, we've designed a Naturaltech Tailoring experience for you.
For instant results, fast: Herbal Hair Infusion Fast Treatment
If you need fast results, choose the Herbal Hair Infusion Fast Treatment, which delivers immediately, with no processing time. The diagnostic process is simple thanks to our Naturaltech Tailoring Consultation Digital Tool, and your in-salon expert will mix a custom blend of products to create your personalized treatment on the spot.
For a more indulgent experience: Herbal Hair & Scalp Ritualistic Treatment
Place yourself in the care of your in-salon expert, who is on hand to diagnose your hair care needs while offering you a moment of calm. After a thorough consultation process, they’ll prepare your custom Herbal Hair & Scalp Ritualistic treatment, applying it with a soothing brush before finishing the experience with a relaxing hand massage.
Book your Treatment now
Sustainable Hair Treatments By Davines
The Naturaltech Tailoring Story has its origins in the Davines scientific garden in Parma, Italy. Here, our researchers have studied thousands of plants, drawing on the wisdom of nature in order to replace synthetic chemicals with natural origin ingredients. That means our products are silicone-free and contain no artificial fragrances. Sustainably grown in partnership with local organic farmers using regenerative methods, our botanicals are then extracted using low-energy methods, to protect our planet while enhancing the unique beauty of your hair. And it's not just our formulas that are sustainable - we've put a lot of effort into making our packaging as kind to the planet as possible too. Our innovations include a reusable bottle applicator, fully recyclable packaging, and post-consumer recycled bottles. As well as this, all our treatments are produced and packaged at the carbon offset Davines Village.
Visit @davinessg for more updates on Naturaltech Tailoring.
