THE BEAUTIFUL AND THE GOOD
Essential Haircare
This iconic line represents our greatest achievement so far along the infinite path towards ever-growing sustainability, with 9 different families that tackle the common hair care need with extraordinary results.
Essential Haircare is the most iconic expression of our brand's good intentions.
Transparency
Transparent packaging reveals formulas in their purest essence. With 93%¹ natural-origin ingredients and 92%² biodegradability, while minimizing synthetic additives.
Respectful formulas and packaging
Using only what is needed and right, guided by eco design principles and circularity.
Artisanality
Crafted with care and a devotion to detail, preserving the artisanal heritage of humankind.
Reusing before recycling
Lightweight packaging designed to be creatively repurposed as storage holders or plant pots.
¹ISO: 16128
²Calculated as the sum of readily biodegradable ingredients according to the OECD 301 method
Delicate daily products for all hair types
The nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.
Essential Haircare is the most iconic expression of our brand's good intentions. Each product family (named after an abbreviated description of its function) features a carefully selected Regenerative Organic Certified™ active ingredient sourced through regenerative agriculture in Italy.
This approach supports biodiversity and healthy, resilient ecosystems.
Behind every Regenerative Organic Certified™ ingredient1 in Essential Haircare are Italian farmers and communities dedicated to regenerative organic agriculture, cultivating unique ingredients and reverse damage through conventional farming.
Essential Haircare lets you feel good about giving your hair the custom care it needs, while also helping to support planet's biodiversity and regeneration. The local farmers behind each family represent a different ingredient, which is now formulated as an key active element of each product's benefit, texture, and fragrance.
1Sourced from Regenerative Organic Certified™ farms
Discover our ingredient sources
Green coffee
From Mr. Aber Tocto at Churupampa farm, Chirinos, Peru
Used in: MINU/
Apricot
From Mr. Francesco Travaglini’s farm, Larino, Campobasso, Italy
Used in: MOMO/
White hibiscus
From Mrs.Sanou Kuina at the Ben Dia association, Koro, Burkina Faso
Used in: DEDE/
Baobab pulp
From Mrs. Ouattara Abiba at the Women’s Association, Banfora, Burkina Faso
Used in: LOVE CURL/
Apple pulp
From Mr. Francesco Querzola’s farm, Borgo Val di Taro, Parma, Italy
Used in: LOVE SMOOTHING/
Lupin seeds
From Mr. Giuseppe Pellegrino’s farm, Cutrofiano, Lecce, Italy
Used in: NOUNOU/
Buckwheat
From Mr. Michele Aina’s farm, Romentino, Novara, Italy
Used in: SOLU/
Black chickpea
From Mr. Gabriele Colla’s farm, Parma, Italy
Used in: MELU/
Clementine peel
From Mr. Alessandro Malerba’s farm, San Ferdinando, Reggio Calabria, Italy
Used in: VOLU/
Benefits at a glance
- Antioxidant and protective properties for your hair
- Contain Regenerative Organic Certified™ active ingredients that help regenerate soil health and biodiversity
- Customized haircare that targets specific needs
- High-efficacy and sustainable formulas
A continuous journey towards greater sustainability
New! Essential Shampoo Bars
All the benefits of a professional shampoo in the new solid format. Now available in four versions, for different hair types and results.
Five reasons for trying Essential Shampoo Bars:
1) The packaging is 100% PAPER
2) Every formula contains an ACTIVE INGREDIENT FROM A SLOW FOOD PRESIDIA protecting the biodiversity of the Planet
3) Solid formats are convenient and LAST UP TO 4 WASHES
4) THEY ARE COMPACT and perfect for you travels
5) Shampoo bars maintain the PROFESSIONAL PERFORMANCE of our liquid shampoos
Sustainable formulas
Essential Haircare is made with high percentages of naturally-derived and biodegradable ingredients — minimising environmental impact while boosting sustainability and performance. Sulfate and paraben-free, the gentle formulas of each family meet the needs of different hair types, while offering an immediate cosmetic treatment.
Sustainable packaging
Essential Haircare products are made with lighweight packaging, using the smallest amount of material, guided by eco design principles and circularity — minimising environmental impact while encouraging creative reuse before recycling. Designed to be creatively repurposed as storage holders or plant pots to commit to using only what is needed and right.
Key Sustainability Facts
Global sustainability goals on the small scale.
B CORPORATION
B CORP
We are proud to be a B Corporation, meeting the highest standards of social and environmental responsibility.
SUSTAINABLE DEVELOPMENT GOALS
SDGs
We have integrated several of the United Nation's Sustainable Development Goals into our own business and production strategy, such as clean energy and climate action.
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