Essential Haircare
A custom regimen for every hair type
Delicate daily products for all hair types
The nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.
Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.
New! Essential Shampoo Bars
All the benefits of a professional shampoo in the new solid format. Now available in four versions, for different hair types and results.
Five reasons for trying Essential Shampoo Bars:
1) The packaging is 100% PAPER
2) Every formula contains an ACTIVE INGREDIENT FROM A SLOW FOOD PRESIDIA protecting the biodiversity of the Planet
3) Solid formats are convenient and LAST UP TO 4 WASHES
4) THEY ARE COMPACT and perfect for you travels
5) Shampoo bars maintain the PROFESSIONAL PERFORMANCE of our liquid shampoos
Biodiverse beauty
Every Slow Food Presidia ingredient in Essential Haircare is cultivated by Italian farmers who work to preserve unique ingredients that are at the risk of extinction.
Essential Haircare lets you feel good about giving your hair the custom care it craves, while also helping to protect and preserve the biodiversity of our planet. The local farmers behind each family represent a different ingredient at the risk of extinction, which is now utilized as an active part of each formula.
Features and benefits
- Customized haircare that targets specific needs
- High-performing and sustainable formulas
- Antioxidant and protective properties for your hair
- Active Slow Food Presidia ingredients that help to protect biodiversity
Helping the planet from the inside out
Helping the planet from the inside out
Sustainable formulas
Essential Haircare is made with high percentages of naturally-derived and biodegradable ingredients — minimizing environmental impact while boosting sustainability and performance. Sulfate and paraben-free, the gentle formulas of each family meet the needs of different hair types, while offering an immediate cosmetic treatment.
Sustainable packaging
Essential Haircare products are made using the smallest amount of food-grade plastic, which can be easily upcycled into pots for small plants. The packaging is manufactured using only energy from renewable sources; any carbon dioxide emissions generated are offset by funding the creation of reforestation projects.
Sustainability Facts
Global sustainability goals on the small scale.
B CORPORATION
B CORP
We are proud to be a B Corporation, meeting the highest standards of social and environmental responsibility.
SUSTAINABLE DEVELOPMENT GOALS
SDGs
We have integrated several of the United Nation's Sustainable Development Goals into our own business and production strategy, such as clean energy and climate action.
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