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Essential Haircare

A custom regimen for every hair type

Delicate daily products for all hair types

DEDE Shampoo
DEDE Shampoo
DEDE Shampoo

DEDE Shampoo

DEDE Conditioner
DEDE Conditioner
DEDE Conditioner

DEDE Conditioner

DEDE Hair Mist
DEDE Hair Mist

DEDE Hair Mist

Dede shampoo 75ml - Travel
Dede shampoo 75ml - Travel

Dede shampoo 75ml - Travel


The nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.

Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.

New! Essential Shampoo Bars

All the benefits of a professional shampoo in the new solid format. Now available in four versions, for different hair types and results.

Five reasons for trying Essential Shampoo Bars:
1) The packaging is 100% PAPER
2) Every formula contains an ACTIVE INGREDIENT FROM A SLOW FOOD PRESIDIA protecting the biodiversity of the Planet
3) Solid formats are convenient and LAST UP TO 4 WASHES
4) THEY ARE COMPACT and perfect for you travels
5) Shampoo bars maintain the PROFESSIONAL PERFORMANCE of our liquid shampoos

Watch Tutorial Here

Biodiverse beauty

Every Slow Food Presidia ingredient in Essential Haircare is cultivated by Italian farmers who work to preserve unique ingredients that are at the risk of extinction.

Essential Haircare lets you feel good about giving your hair the custom care it craves, while also helping to protect and preserve the biodiversity of our planet. The local farmers behind each family represent a different ingredient at the risk of extinction, which is now utilized as an active part of each formula.

Features and benefits

- Customized haircare that targets specific needs
- High-performing and sustainable formulas

- Antioxidant and protective properties for your hair 
- Active Slow Food Presidia ingredients that help to protect biodiversity

Helping the planet from the inside out

Helping the planet from the inside out

Sustainable formulas

Essential Haircare is made with high percentages of naturally-derived and biodegradable ingredients — minimizing environmental impact while boosting sustainability and performance. Sulfate and paraben-free, the gentle formulas of each family meet the needs of different hair types, while offering an immediate cosmetic treatment.

Sustainable packaging

Essential Haircare products are made using the smallest amount of food-grade plastic, which can be easily upcycled into pots for small plants. The packaging is manufactured using only energy from renewable sources; any carbon dioxide emissions generated are offset by funding the creation of reforestation projects.

Sustainability Facts

Global sustainability goals on the small scale.



We are proud to be a B Corporation, meeting the highest standards of social and environmental responsibility.



We have integrated several of the United Nation's Sustainable Development Goals into our own business and production strategy, such as clean energy and climate action.

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