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✈️ Free Travel-Ready Gifts Just for You!

Receive a travel-size (worth up to $18) with any order of $80 or more. Spend $150 or more and get an extra Volu Mist (worth $46)!

Learn more
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✈️ Free Travel-Ready Gifts Just for You!

Receive a travel-size (worth up to $18) with any order of $80 or more. Spend $150 or more and get an extra Volu Mist (worth $46)!

Learn more
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Extended! Less Waste, More Beauty

Take 20% off on Refill Pouches - Save 31% on Retail Prices

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Extended! Less Waste, More Beauty

Take 20% off on Refill Pouches - Save 31% on Retail Prices

Learn more
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A Treat for You

Spend $100+ on Essential Haircare and receive our multi-use WE STAND for regeneration Hair, Body & Face Butter (worth $28) — FREE!

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A Treat for You

Spend $100+ on Essential Haircare and receive our multi-use WE STAND for regeneration Hair, Body & Face Butter (worth $28) — FREE!

Learn more

Tried & True Customer Favorites

Best seller
ENERGIZING Shampoo

ENERGIZING Shampoo

ENERGIZING Shampoo

Stimulating and revitalising shampoo for the scalp and fragile hair, prone to falling out.
Best Seller
OI Shampoo

OI Shampoo

OI Shampoo

Roucou oil-rich shampoo for soft and voluminous hair
OI All In One Milk

OI All In One Milk

OI All In One Milk

Leave-in multi-function spray treatment
ENERGIZING Superactive

ENERGIZING Superactive

ENERGIZING Superactive

Serum for scalp and hair prone to falling out
OI Oil

OI Oil

OI Oil

Anti frizz oil for dry hair
RENEWING Conditioning Treatment

RENEWING Conditioning Treatment

RENEWING Conditioning Treatment

Longevity conditioner for all scalp and hair types
OI Butter

OI Butter

OI Butter

Antioxidant and nourishing extra beauty hair butter
CALMING Shampoo

CALMING Shampoo

CALMING Shampoo

Soothing shampoo for sensitive scalp
OI All In One Milk - travel size

OI All In One Milk - travel size

OI All In One Milk - travel size

Leave-in multi-function spray treatment
The Renaissance Circle

The Renaissance Circle

The Renaissance Circle

Repairing mask for damaged hair without hope
LOVE Smoothing Conditioner

LOVE Smoothing Conditioner

LOVE Smoothing Conditioner

Smoothing conditioner for frizzy or unruly hair
OI Oil - travel size

OI Oil - travel size

OI Oil - travel size

Anti frizz oil for dry hair
LOVE Smoothing Shampoo

LOVE Smoothing Shampoo

LOVE Smoothing Shampoo

Smoothing shampoo for frizzy or unruly hair
ENERGIZING Gel

ENERGIZING Gel

ENERGIZING Gel

Leave in gel treatment with a revitalizing and fortifying action
ENERGIZING Shampoo - travel size

ENERGIZING Shampoo - travel size

ENERGIZING Shampoo - travel size

Stimulating and revitalising shampoo for the scalp and fragile hair, prone to falling out.
Best Seller
OI Shampoo - travel size

OI Shampoo - travel size

OI Shampoo - travel size

Roucou oil-rich shampoo for soft and voluminous hair
The Let It Go Circle

The Let It Go Circle

The Let It Go Circle

Moisturization and softness mask for hair and scalp needing a break
LOVE Smoothing Shampoo - travel size

LOVE Smoothing Shampoo - travel size

LOVE Smoothing Shampoo - travel size

Smoothing shampoo for frizzy or unruly hair
SOLU Sea Salt Scrub Cleanser

SOLU Sea Salt Scrub Cleanser

SOLU Sea Salt Scrub Cleanser

Exfoliating Scalp Scrub
LOVE Smoothing Conditioner - travel size

LOVE Smoothing Conditioner - travel size

LOVE Smoothing Conditioner - travel size

Smoothing conditioner for frizzy or unruly hair
LOVE Smoothing Instant Mask

LOVE Smoothing Instant Mask

LOVE Smoothing Instant Mask

Lovely smoothing fast mask for coarse or frizzy hair
NOURISHING Hair Building Pack

NOURISHING Hair Building Pack

NOURISHING Hair Building Pack

Restructuring mask with vegetal keratin combined with Biacidic Bond Complex for dry and brittle hair
OI Mini Size Bundle Set

OI Mini Size Bundle Set

OI Mini Size Bundle Set

Elevate your gifting with this exclusive OI Set
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Shop your hair type

  • Curly Hair

    Define, smooth and hydrate to bring curls to life

  • Fine Hair

    Bring body and volume back to hair without weight

  • Colored Hair

    Maintain and boost rich colour formulated to intensify all tones

  • Damaged Hair

    Restore and revive strands while keeping hair protected
Take our Hair Quiz

Hair Heat Protection

Hair Heat Protection

Does your hair need added protection from heat or sun exposure? These hair products have heat protective properties to keep your hair healthy and strong.

Shop now

To do our best for the world, creating good life for all, through beauty, ethics, and sustainability.

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  • The Village

    Our home in Parma, Italy, is a place where ethics and aesthetics coexist in harmonious balance. Here we create our products, and promote good life.

    Welcome to Our Home

  • Our ingredients

    We select excellent ingredients, choosing them with respect for local biodiversity and favouring the ones which are of natural origin.

    Discover the Scientific Garden

PROUD TO BE

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