
Valentine’s Day Treat
Spend $80 and receive The Circle Chronicles mask – the perfect way to indulge your hair this season.
Learn more
Valentine’s Day Treat
Spend $80 and receive The Circle Chronicles mask – the perfect way to indulge your hair this season.
Learn moreTried & True Customer Favorites
ENERGIZING Shampoo
OI Shampoo
OI All In One Milk
ENERGIZING Superactive
RENEWING Conditioning Treatment
CALMING Shampoo
The Renaissance Circle
OI All In One Milk - travel size
LOVE Smoothing Conditioner
OI Oil - travel size
LOVE Smoothing Shampoo
ENERGIZING Shampoo - travel size
The Let It Go Circle
ENERGIZING Gel
LOVE Smoothing Shampoo - travel size
OI Shampoo - travel size
SOLU Sea Salt Scrub Cleanser
LOVE Smoothing Instant Mask
Shop your hair type
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Curly Hair
Define, smooth and hydrate to bring curls to life
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Fine Hair
Bring body and volume back to hair without weight
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Colored Hair
Maintain and boost rich colour formulated to intensify all tones
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Damaged Hair
Restore and revive strands while keeping hair protected
Hair Heat Protection

Hair Heat Protection
Does your hair need added protection from heat or sun exposure? These hair products have heat protective properties to keep your hair healthy and strong.
To do our best for the world, creating good life for all, through beauty, ethics, and sustainability.

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The Village
Welcome to Our HomeOur home in Parma, Italy, is a place where ethics and aesthetics coexist in harmonious balance. Here we create our products, and promote good life.
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Our ingredients
Discover the Scientific GardenWe select excellent ingredients, choosing them with respect for local biodiversity and favouring the ones which are of natural origin.
PROUD TO BE



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