How Davines is reducing our ‘water footprint’
At Davines, we’ve always been committed to making beauty as sustainable as possible. That’s why we’re doing everything we can to protect one of the planet’s most precious resources: water.
Tackling water scarcity and water pollution
From green water stored invisibly in plants and in the soil, to the vast blue waters of our oceans, lakes and rivers, water is a precious resource - and one that’s under threat. That’s why, at Davines, we’re working hard to reduce our water usage, as well as to tackle water pollution through the removal of plastic waste from the environment.
The challenges we’re facing
Water withdrawal
● Human activity is depleting our freshwater reserves
● These activities include agriculture (70%), industry (around 20%) and domestic use (about 10%) .
Water pollution
● Plastic build up in our waters is due to triple by 2060.
● Almost every ocean species has encountered plastic pollution, with nearly 90% being negatively affected .
1UNESCO (2024), The United Nations World Water Development Report 2024: water for prosperity and peace; facts, figures and action examples, p.18; https://unesdoc.unesco.org/ark:/48223/pf0000388952 OECD (2022), Global
2Plastics Outlook: Policy Scenarios to 2060, OECD Publishing, Paris, p.173 https://doi.org/10.1787/aa1edf33-en.
3WWF (2022) - Impacts of plastic pollution in the oceans on marine species, biodiversity and ecosystems, WWF Germany, Berlin, p. 4; https://wwfint.awsassets.panda.org/downloads/wwf_impacts_of_plastic_pollution_on_biodiversity.pdf
How we’re conserving and protecting our water
1. Eco-design
2. Partnering with Plastic Bank
3. Our 2030 Goals
Our in-house packaging R&D department uses eco-design principles to minimise the impact of our packaging and facilitate circularity through recycling.
Since 2022, we have been incentivizing the collection of plastic waste by maintaining a 1:1 balance between the plastic used and the amount collected from the environment.
Our 2030 goal is to reduce total water consumption in Davines Village by 50% compared to 2023 levels, and to reduce the intensity of water use during production phase per ton of bulk product by 75%
Ocean Keeper campaign
Involving our salons, final clients and local communities
Many of our partners worldwide join our global campaign, encouraging people to learn more and get involved, preventing plastic pollution and embracing a circular approach.
Our progress so far with Plastic Bank
Since the first year of our collaboration, more than 2568 tons of plastic have been collected from the environment.
2021
2022
2023
2024
Tons of plastic removed: 100 Coastal areas: Indonesia, the Philippines, Brazil
Tons of plastic removed: 779 tons
Coastal areas: Indonesia, the Philippines, Brazil
Tons of plastic removed: 823
Coastal areas: Indonesia, the Philippines, Brazil
Tons of plastic removed: 866
Coastal areas: Indonesia, the Philippines, Brazil, Thailand
FAQs
If plastic is a problem, why do you still use it?
Plastic pollution isn’t the only challenge facing our planet. We’re also doing our best to tackle climate change. Plastic allows for less material usage and less packaging weight, leading to significantly lower CO2eq emissions than other materials. Especially when plastic is recycled or bio-based.
What does eco-design mean?
The term eco-design refers to a set of principles applied to packaging design and development, which reduces its environmental impact during all the life-cycle phases, from cradle to grave. Eco-design considers many aspects such as carbon emission, use of resources, pollution and more.
Who is Plastic Bank?
Plastic Bank is a Canadian for-profit social enterprise that builds recycling ecosystems to fight both plastic pollution in oceans and high poverty levels in developing countries.