Skip to content
 
 
__PID:baca9611-c4d0-4685-90f1-960167bb4e15
__PID:8590f196-0167-4b4e-9585-60418cf89556

EthioTrees

CARBON OFFSETTING PROJECT

From carbon offset to the generation of positive social and environmental impacts in Ethiopia and in the world.

200w.gif__PID:51f81834-5f10-4c74-998e-930b3910f3cf

Play video

Our roots

The roots of the Davines Group lie where Sustainable Beauty meets concrete commitment. Attention to the planet and to man has been part of the company’s DNA since its foundation; in particular, environmental sustainability has always been considered as a responsibility towards future generations.

__PID:8177922e-d2e9-436d-95cf-9ddbd74b6559

Within this frame lives EthioTrees , a proprietary carbon offset project that supports soil and forest regeneration in the northern region of Tigray in the Tembien Highlands, Ethiopia.

Thanks to EthioTrees, Davines offsets 100% of:

__PID:d55c63fd-e05c-45bb-b991-879e42259e94

Packaging

All the CO2 emissions related to the production of the packaging of the Davines, Comfort Zone and Skin Regimen products.

__PID:cea1f88f-2225-41c0-a7ed-fefbf5b62579

Production

All the CO2 emission of the production site in Parma, where we give life to Davines Group products.

__PID:ec0af3af-4b2e-4fca-8c22-2a29bf130f5d

Offices

CO2 emissions of the Davines Village and of all the subsidiary offices worldwide.

Environment protection

__PID:04200f23-076e-4383-a43e-bcba4ad4aaf0
__PID:c32743b3-2e2d-4725-8e39-40135eb167ce

The northern Ethiopian plateau is at risk of desertification. For this reason, we choose it for our carbon offsetting project.

In the EthioTrees project, CO2 is compensated by planting native tree and shrub species, mostly through soil protection.

How do we help in fighting desertification?

__PID:9aa9b4e4-c783-478c-bc8a-7ccde5aa4536

Regeneration of humus in the soil, through the reforestation activities.

__PID:9aa9b4e4-c783-478c-bc8a-7ccde5aa4536

Maintaining soil’s capacity to retain water through the creation of basins to feed the underlying soils.

__PID:9aa9b4e4-c783-478c-bc8a-7ccde5aa4536

Building terraces and trenches to reduce erosion and desertification.

__PID:e30c801c-86d8-4add-9aec-59490c5eb1e7
__PID:006ba938-9cfe-40a7-9a55-5898c3af0ae8
__PID:54c08dd9-49bf-42b6-bd26-c2765ec8f784
__PID:437150c9-64d5-48ce-85f8-06f329b71ee7
__PID:27567b9e-9bed-43f2-907b-60a98d5b35bf
__PID:061e9127-9352-4a12-b604-974fba3f702e

The social impact

An important part of this project is dedicated to training the local population to protect the soil, structuring a maintenance activity that protects it from grazing and breeding. These lands are entrusted to “landless farmers”, those who are not landowners.

With EthioTrees, Davines creates opportunities for the involvement of women to carry out reforestation related activities, in order to educate on gender equality.

__PID:854af7f1-2087-4a08-bb4b-36b56a1f5c8e

Community implications

Part of the funding is also used for the enlargement of rainwater catchment areas for the village’s supply water, thus avoiding the need for the local population to walk more than 5 km for their daily supply of drinking water. We provide training in beekeeping, incense collection and extraction, activities from which it's possibile to derive related craft products. By increasing the know-how, effectiveness and quality of the products, trade increases and so

__PID:6ee19348-4ec6-41b4-b0ba-005ce5124489
__PID:4d6cba30-a80d-411b-9650-2f76b12ae59c
__PID:e15bda18-475f-4271-85f4-c648cebff9e5
__PID:ff2812ea-e295-4345-b5be-9a939fdfd2cd
__PID:22769972-be97-4bce-8371-4f6ca57038af
__PID:795d9a18-894f-4902-9282-32118090c3a7