When nature blooms
we can flourish
We are committed to taking climate action by deeply
integrating beauty and regenerative organic agriculture to heal
our planet’s soil.
/Grow Beautiful
our Manifesto
Beauty grows unseen, from the tiniest of elements to the biggest. It grows in Nature and in our nature, too. /Grow Beautiful is our call and an invitation to balance environmental regeneration with our own personal growth, to help regenerate the Earth with the choices we make and be regenerated and flourish in return.
The principles
of Regenerative Organic Agriculture
Minimum soil disturbance
Biodiversity safeguard
Rotation and cover crops
No chemicals
Founded in 2021, the first European Regenerative Organic Center (EROC) – a partnership between Davines Group and Rodale Institute – is a research and training hub on 17 hectares that carries out cutting-edge work to quantify the benefits of regenerative organic agriculture while enriching the beauty industry’s supply chain of activist® ingredients. In 2023, for the first time, we cultivated a regenerative organic ingredient here destined for a new product, tracing it’s path from soil to science to you.
This field, this regenerative movement, comes down to the harmony of soil, science and the farmers we ask to embrace tried-and-true old ways, modernized today.
Choose/
with purpose
In 2022, we launched the first edition of We Sustain Beauty, a global socio-environmental campaign to take climate action.
Today /Grow Beautiful is our call to action to Grow the future together with Regenerative Organic Agriculture.
April 1st 2025
Stay tuned to discover how to keep on making a difference in your everyday beauty choices.
We will contribute €50.000 to the Rodale Institute to support their work with regenerative organic agriculture, as we have done yearly since 2022.
2022
Hair and body wash with Activist® ingredients grown according to the ROA principles.
2023
Lifestyle tote bag, made of regenerative organic certified cotton.
2024
Hair and body soap bar, with Achillea Millefolium Extract grown according to the ROA principles.
