Product Stories

Double shampooing is a TikTok-approved beauty trend for shinier strands. The first shampoo is for removing product buildup and excess oil, while the second shampoo lets your locks absorb the nourishing properties of the shampoo. But hair care is not one-size-fits-all. So, should you shampoo twice for healthier hair? We’re tackling this debate ahead, plus tips and tricks for adding double shampooing to your hair care routine.

Beauty grows unseen, from the tiniest of elements to the biggest. It grows in Nature and in our nature, too. Grow Beautiful is our call and an invitation to balance environmental regeneration with our own personal growth, to help regenerate the Earth with the choices we make and be regenerated and flourish in return.

If you’ve been avoiding going out or wearing dark colors because of your persistent flakes, struggling with an itchy scalp or asking yourself why do I still have dandruff after washing my hair?- we’ve got your back! Because we’re telling you how to deal with dandruff ahead- plus, the best hair care routine, tips and products for healthy hair and a flake-free scalp.

While caring for the planet should be a daily routine, there is one particular month each year that gives us all a chance to reflect on how we treat the Earth: the month of April.

To air-dry or not to air-dry? For most people, the decision comes down to how well you know your hair and the products you’re using. On one hand, it’s great to give your strands a break from constant heat styling and potential damage — but if you don’t know how to control your strands to air-dry the right way, you may be left with dull and lifeless-looking hair.

Hair masks are like an elixir for our hair. Day after day hair is exposed to hair dryers, straighteners, chemical treatments like dyes and bleach, UV rays, summer heat and the cold in winter. Hair masks can help to prevent hair fibre breakage as well as repair damaged and dry hair.